Setting up to create an ad for Vax Smartwash Pet-Design Carpet Cleaner, Director Rollo Hollins, Producer James McLaughlin, and DoP Tim Fok faced a challenging task.
Category archives: Uncategorised
Director Spotlight: Zandi Tisani
Armoury sat down with director Zandi Tisani to discuss her current influences and her strengths in reflecting on social complexities and capturing the zeitgeist while offering cool and considered entertainment.
Simon Levene Directs New MrQ Campaign: a Refreshingly Honest Approach to Online Betting!
Created by Fall Off The Wall and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously.
Armoury are teaming up with Last Night A DJ Saved My Life to support Sierra Leone’s civil war generation in their creative education
Armoury will be collaborating with Last Night a DJ Saved My Life and taking a team of legendary music producers, filmmakers and street artists to Sierra Leone in April 2023 to provide equipment and education in the creative arts.
Armoury Welcomes Italian Director Duo Bellone & Consonni
Marco Bellone & Giovanni Consonni bring cinematic sensitivity and poetic idiosyncrasy to Armoury’s commercial roster.
Zen Turns Car Hiring into a Dream in First TV Campaign produced by Armoury
With visionary director Rollo Hollins steering the project and production expertly handled by Armoury, the Covert team were brought on board to provide the VFX to help the creative visions come alive. From a floating tesla to iridescent CGI clouds, the spot highlights how zen and dreamlike a car hiring process can be.
Relax Darlings! Armoury Bring Back Aunt Helga for IONOS
Armoury, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon.
Director Spotlight: Ben Perry
Director Ben Perry talks us through his latest projects for Cisco, Keeper’s Heart and more
Armoury Welcomes James ‘JR’ Robinson as Head of New Business
I feel there is a strong pool of creativity being represented here from different walks of life and stages in their careers. Some already well established and others like Sidney, Rollo and Mr Yankey who are primed for being propelled to the next level.
We Are Better Together, Thanks to Star Alliance
Armoury’s new campaign for Star Alliance brings together the perfect hero’s to celebrate 25 years of connecting people across the globe.
Erin’s Baby Carrier Has A Story At Either End Of Its Delivery
Armoury’s new work for DHL in collaboration with the BBC, directed by Rollo Hollins, captures the power of small businesses’ universality and those that help them get there.
The Cocktail Party: Martial Arts Mayhem with Director Jessica Sanders
Martial Arts Mayhem At A Mixer Serves Up An Enduring Etiquette Lesson
Five British Arrows Awards Nominations And Two Wins for Armoury
Strategic and creative production company Armoury received nominations in five British Arrows Awards Categories, winning two.
William Williamson Encapsulates the Backbreaking Labour of Vietnam’s Wet Market in ‘All for You’
At a key moment when worker’s conditions and rights are being brought into the spotlight, William Williamson’s short documentary All For You highlights the backbreaking struggle of everyday manual labourers in Hanoi, Vietnam’s immensely vast wet market.
Armoury Welcomes Storyteller Sidney Van Wichelen
Sidney is a relentless talent and Matt (MD and executive producer of Armoury) knows it. Matt says “It’s an absolute pleasure to welcome such a multi-talented, amazingly creative, beautiful human being to the roster!”
Armoury Director Ben Perry Helps Ireland Send its Well Wishes to a Master Distiller in Hilarious Keeper’s Heart Whiskey Spot
Armoury’s Ben Perry captures the personality of not only the people of Ireland but also the personality of the incredible landscapes, with beautiful direction and cinematography that shows the diversity of Ireland.
Armoury Director Rollo Hollins Blurs the Lines of Storytelling for Powerful Film on Loss
Rollo Hollins’s work as a director straddles fiction and non-fiction. He applies stylised, almost documentary-like snippets of light, colour, sound – and silences. Silence is the real protagonist in his latest work with Armoury, Silence 1b, a gorgeously conceived piece of visual brutality.
Armoury Director Ben Perry’s Spot for Department of Education’s ‘Get the Jump’ Gets Ahead of Career Anxiety
Ben’s direction captures the sense of dread and anxiety that can come with the daunting pressure of choosing a career, using images of social media accounts which surround the protagonist, while you hear various confused voices.
Armoury’s Optimistic Film Looks at Male Social Workers’ Importance
‘This is Social Work’ is all about optimism. Things must be done, they can be done, and social workers are there to identify, channel, support, and spur young persons to excel in things they love and do best. Today, as social workers handle 680,000 Children In Need and their families in England, only 14% of …
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Surf into a Family Escape with New Park Dean Spot by Armoury Director William Williamson
The spot is beautifully observed, as it shows various families on holiday at Park Dean. Zip Lines, Swimming, Football and Surfing with a few quiet moments in between.. and the best bit of all, for a Parent… a happily worn out little one, sleeping after a day full of fun.
Touching Film by Armoury Director Nico Beyer for Star Alliance Brings the World Back Together
Nico Beyer of Armoury London has directed the latest brand film for Star Alliance, ‘Connecting the World’, which is a look into reunion and reconnection after a period of separation, isolation, and limited contact with our loved ones.
Lauraine Bhuglah Joins Armoury London as Partner and Senior Producer
Following a management buyout of Armoury London by managing director and executive producer Matt Hichens, multi-faceted producer Lauraine Bhuglah has joined as a partner and senior producer. Lauraine will be developing talent, streamlining internal creative and production processes and steering creative collaborations with partner companies.
Tiny But Mighty Aunt Helga Fronts Hosting and Cloud Company IONOS’s First UK Campaign by Armoury
Web hosting and cloud provider IONOS, which is founded in Germany, is aiming to reinvigorate the concept of beloved brand characters with an inimitable new heroine: Aunt Helga. A model of Teutonic efficiency, the small but mighty character is introduced in the new ‘I own this’ campaign and is instantly memorable for her silver skyscraper hairstyle, jet-propelled heels, furiously fast fingers, and no-nonsense attitude.
Award Winning Director Rollo Hollins Joins Armoury
Armoury has welcomed Rollo Hollins to their director’s roster for representation. The British director recently won the Best New Director award at the Shiny Awards for the deeply raw and thought-provoking music video for ‘Hiding Bottles’ from rock band, Bear’s Den.
Meet Armoury’s Mr Yankey – a Story of Creativity and Working Up the Ranks
Throughout his career, Mr Yankey has worked alongside talents such as Gus Van Sant, Tom Hooper, Nicolas Winding Refn, Daniel Wolfe and Matthew Vaughn; all of whom have created a strong foundation underpinning his filmmaking education.
In fact, it was during his beginnings as a driver that he met Matt Hichens, owner and managing director of Armoury, and basically pitched his way onto the roster – first earning Matt’s interest and then his admiration as the body of work unfolded.
Armoury Director Jack Laurance Tackles Police Perceptions in Bold Recruitment Drive
Armoury director Jack Laurance has collaborated with Channel 4 and the Police in their latest recruitment drive which aims to entice candidates for diverse and underrepresented backgrounds to the force. The series will be launching next Tuesday 18th May with the film ‘Life as a Black Police Officer’. will be released first followed by other films in the series such as ‘Life as a Gay Police Officer’ in late May and June.
Armoury Signs Director Jesse Lewis Reece
It was Jesse’s recent thought-provoking and beautifully shot short film ‘Eyelash’, which tackles mental health and OCD, when Armoury first became aware of his talents while finishing off the edit at Armoury, which has now gone on to win multiple awards and even a BAFTA nomination in 2021.
Armoury’s Ben Perry Directs Cacophony of Colours for DryNites
Armoury director, Ben Perry, has directed a new film for DryNites. The film is a classic case of being careful of what you wish for, eg) a good night’s sleep. The charming and knowingly told film captures just that with a cacophony of colours. Directed by Armoury London’s Ben Perry during lockdown, the film stars a real family which helped with shooting restrictions and brought authentic performances to the film.
Small Businesses Make a Triumphant Covid Comeback on Channel 4
Recorded under Covid conditions and cast via open submissions inspired by Channel 4’s TV teaser, six of Armoury’s most sought-after directors have created commercials to be broadcast during key ad breaks in the C4 schedule. Each 30 second script written by Armoury creative director Jack Laurance pairs local charm with big advertising tropes to create a rift in the TVC paradigm; the independent Davids have finally taken their place among the corporate giant Goliaths.