Category archives: Uncategorised

Thanks to the chemistry between Rollo and the creative team of Charlotte Prince and Loriley Sessions no obstacles were enough to derail the production of an energetic ad that is no less than a visual treat – and one that will no doubt put Habitat on the map across London and the UK at large. 

Armoury London’s creative team, headed by director William Williamson, were out to find the best angle for an ad for Samsung’s Galaxy Z Flip4, a light (263 g / 9.28 oz) pocketable clamshell that enables photo-takers to position it at many different angles.

Setting up to create an ad for Vax Smartwash Pet-Design Carpet Cleaner, Director Rollo Hollins, Producer James McLaughlin, and DoP Tim Fok faced a challenging task.

Armoury sat down with director Zandi Tisani to discuss her current influences and her strengths in reflecting on social complexities and capturing the zeitgeist while offering cool and considered entertainment.

Created by Fall Off The Wall and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously.

Armoury will be collaborating with Last Night a DJ Saved My Life and taking a team of legendary music producers, filmmakers and street artists to Sierra Leone in April 2023 to provide equipment and education in the creative arts.

Marco Bellone & Giovanni Consonni bring cinematic sensitivity and poetic idiosyncrasy to Armoury’s commercial roster.

With visionary director Rollo Hollins steering the project and production expertly handled by Armoury, the Covert team were brought on board to provide the VFX to help the creative visions come alive. From a floating tesla to iridescent CGI clouds, the spot highlights how zen and dreamlike a car hiring process can be. 

Armoury, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon.

Director Ben Perry talks us through his latest projects for Cisco, Keeper’s Heart and more

I feel there is a strong pool of creativity being represented here from different walks of life and stages in their careers. Some already well established and others like Sidney, Rollo and Mr Yankey who are primed for being propelled to the next level.

Armoury’s new campaign for Star Alliance brings together the perfect hero’s to celebrate 25 years of connecting people across the globe.

Armoury’s new work for DHL in collaboration with the BBC, directed by Rollo Hollins, captures the power of small businesses’ universality and those that help them get there.

Martial Arts Mayhem At A Mixer Serves Up An Enduring Etiquette Lesson

Strategic and creative production company Armoury received nominations in five British Arrows Awards Categories, winning two.

At a key moment when worker’s conditions and rights are being brought into the spotlight, William Williamson’s short documentary All For You highlights the backbreaking struggle of everyday manual labourers in Hanoi, Vietnam’s immensely vast wet market.

Sidney is a relentless talent and Matt (MD and executive producer of Armoury) knows it. Matt says “It’s an absolute pleasure to welcome such a multi-talented, amazingly creative, beautiful human being to the roster!”

Armoury’s Ben Perry captures the personality of not only the people of Ireland but also the personality of the incredible landscapes, with beautiful direction and cinematography that shows the diversity of Ireland.

Rollo Hollins’s work as a director straddles fiction and non-fiction. He applies stylised, almost documentary-like snippets of light, colour, sound – and silences. Silence is the real protagonist in his latest work with Armoury, Silence 1b, a gorgeously conceived piece of visual brutality.

Ben’s direction captures the sense of dread and anxiety that can come with the daunting pressure of choosing a career, using images of social media accounts which surround the protagonist, while you hear various confused voices.

‘This is Social Work’ is all about optimism. Things must be done, they can be done, and social workers are there to identify, channel, support, and spur young persons to excel in things they love and do best. Today, as social workers handle 680,000 Children In Need and their families in England, only 14% of …

Continue reading “Armoury’s Optimistic Film Looks at Male Social Workers’ Importance”

The spot is beautifully observed, as it shows various families on holiday at Park Dean. Zip Lines, Swimming, Football and Surfing with a few quiet moments in between.. and the best bit of all, for a Parent… a happily worn out little one, sleeping after a day full of fun.

Nico Beyer of Armoury London has directed the latest brand film for Star Alliance, ‘Connecting the World’, which is a look into reunion and reconnection after a period of separation, isolation, and limited contact with our loved ones.

Following a management buyout of Armoury London by managing director and executive producer Matt Hichens, multi-faceted producer Lauraine Bhuglah has joined as a partner and senior producer. Lauraine will be developing talent, streamlining internal creative and production processes and steering creative collaborations with partner companies.

Web hosting and cloud provider IONOS, which is founded in Germany, is aiming to reinvigorate the concept of beloved brand characters with an inimitable new heroine: Aunt Helga. A model of Teutonic efficiency, the small but mighty character is introduced in the new ‘I own this’ campaign and is instantly memorable for her silver skyscraper hairstyle, jet-propelled heels, furiously fast fingers, and no-nonsense attitude.

Armoury has welcomed Rollo Hollins to their director’s roster for representation. The British director recently won the Best New Director award at the Shiny Awards for the deeply raw and thought-provoking music video for ‘Hiding Bottles’ from rock band, Bear’s Den.

Throughout his career, Mr Yankey has worked alongside talents such as Gus Van Sant, Tom Hooper, Nicolas Winding Refn, Daniel Wolfe and Matthew Vaughn; all of whom have created a strong foundation underpinning his filmmaking education.

In fact, it was during his beginnings as a driver that he met Matt Hichens, owner and managing director of Armoury, and basically pitched his way onto the roster – first earning Matt’s interest and then his admiration as the body of work unfolded.

Armoury director Jack Laurance has collaborated with Channel 4 and the Police in their latest recruitment drive which aims to entice candidates for diverse and underrepresented backgrounds to the force. The series will be launching next Tuesday 18th May with the film ‘Life as a Black Police Officer’. will be released first followed by other films in the series such as ‘Life as a Gay Police Officer’ in late May and June.

It was Jesse’s recent thought-provoking and beautifully shot short film ‘Eyelash’, which tackles mental health and OCD, when Armoury first became aware of his talents while finishing off the edit at Armoury, which has now gone on to win multiple awards and even a BAFTA nomination in 2021.

Armoury director, Ben Perry, has directed a new film for DryNites. The film is a classic case of being careful of what you wish for, eg) a good night’s sleep. The charming and knowingly told film captures just that with a cacophony of colours. Directed by Armoury London’s Ben Perry during lockdown, the film stars a real family which helped with shooting restrictions and brought authentic performances to the film.

Recorded under Covid conditions and cast via open submissions inspired by Channel 4’s TV teaser, six of Armoury’s most sought-after directors have created commercials to be broadcast during key ad breaks in the C4 schedule. Each 30 second script written by Armoury creative director Jack Laurance pairs local charm with big advertising tropes to create a rift in the TVC paradigm; the independent Davids have finally taken their place among the corporate giant Goliaths.