Menu
Jack likes to tell stories about human beings trying hard to do things and being nice to each other. It’s also how he likes to work, which is good because making films should be fun. Like when VISA sends you to a cat café for the day, or when Carlsberg sends you to the woods to build the world’s first waterfall powered pub built by 6 strangers in 5 days.
It also comes in handy when you’re really trying to get to the bottom of something, as Jack often does in his elevated documentary style. Sometimes it brings out humour, sometimes brutal honesty, sometimes truths that would otherwise be forever hidden. It’s the approach that made Jack’s recent recruitment campaign for the police a true groundbreaker, taking the force to task on their own airtime and boldly addressing underrepresentation in their ranks. Not to mention the well-deserved British Arrows bronze award.
Empathy and understanding is at the heart of the approach, whether supporting small businesses on the high street with Coca-Cola, or dropping in on the worst football team in the world for a weekend or tackling some of the most pressing issues we face as a society.
Jack likes to tell stories about human beings trying hard to do things and being nice to each other. It’s also how he likes to work, which is good because making films should be fun. Like when VISA sends you to a cat café for the day, or when Carlsberg sends you to the woods to build the world’s first waterfall powered pub built by 6 strangers in 5 days.
It also comes in handy when you’re really trying to get to the bottom of something, as Jack often does in his elevated documentary style. Sometimes it brings out humour, sometimes brutal honesty, sometimes truths that would otherwise be forever hidden. It’s the approach that made Jack’s recent recruitment campaign for the police a true groundbreaker, taking the force to task on their own airtime and boldly addressing underrepresentation in their ranks. Not to mention the well-deserved British Arrows bronze award.
Empathy and understanding is at the heart of the approach, whether supporting small businesses on the high street with Coca-Cola, or dropping in on the worst football team in the world for a weekend or tackling some of the most pressing issues we face as a society.