Armoury London’s creative team, headed by director William Williamson, were out to find the best angle for an ad for Samsung’s Galaxy Z Flip4, a light (263 g / 9.28 oz) pocketable clamshell that enables photo-takers to position it at many different angles.

Setting up to create an ad for Vax Smartwash Pet-Design Carpet Cleaner, Director Rollo Hollins, Producer James McLaughlin, and DoP Tim Fok faced a challenging task.

Armoury sat down with director Zandi Tisani to discuss her current influences and her strengths in reflecting on social complexities and capturing the zeitgeist while offering cool and considered entertainment.

Created by Fall Off The Wall and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously.

Armoury will be collaborating with Last Night a DJ Saved My Life and taking a team of legendary music producers, filmmakers and street artists to Sierra Leone in April 2023 to provide equipment and education in the creative arts.

Marco Bellone & Giovanni Consonni bring cinematic sensitivity and poetic idiosyncrasy to Armoury’s commercial roster.