Armoury London’s creative team, headed by director William Williamson, were out to find the best angle for an ad for Samsung's Galaxy Z Flip4, a light (263 g / 9.28 oz) pocketable clamshell that enables photo-takers to position it at many different angles.
Setting up to create an ad for Vax Smartwash Pet-Design Carpet Cleaner, Director Rollo Hollins, Producer James McLaughlin, and DoP Tim Fok faced a challenging task.
Armoury sat down with director Zandi Tisani to discuss her current influences and her strengths in reflecting on social complexities and capturing the zeitgeist while offering cool and considered entertainment.
Created by Fall Off The Wall and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously.

In the spotlight

Pure Evil Finds His Angle With Samsung’s Galaxy Z Flip4

Epic Carpet Cleaning Ad is Choreographed MoCO Poetry

Director Spotlight: Zandi Tisani

Simon Levene Directs New MrQ Campaign: a Refreshingly Honest Approach to Online Betting!

Armoury are teaming up with Last Night A DJ Saved My Life to support Sierra Leone’s civil war generation in their creative education

Armoury Welcomes Italian Director Duo Bellone & Consonni