Nico Beyer of Armoury has directed the latest brand film for Star Alliance, ‘Connecting the World’, which is a look into reunion and reconnection after a period of separation, isolation, and limited contact with our loved ones.
Star Alliance is one the world’s biggest airline alliance, which includes the likes of Lufthansa, United and Singapore Airlines as some of their members. Created by Atomic London, the campaign celebrates Star Alliance’s 26 member carriers’ ability to bring the world back together again.
The film highlights the relief and excitement surrounding the continuation of relationships with friends, family and loved ones that have been sacrificed in the last year and a half. It captures multiple occasions of the emotions people feel when once they finally get to reconnect. With the holidays soon approaching, it’s nice to know that there’ll be room to welcome each other into our space again. And it’s just in time for the special moments we have ahead of us at the end of this year.
The campaign will run globally in press, digital and social channels, and airport placements.