Sidney Van Wichelen is an award-winning and globally recognised Belgian commercials director. His commercial work is known for its vibrancy, emotional resonance and narrative depth that reveals what it’s like ti be a human. In 2022 his position as a leading talent in the industry was recognised at Cannes Lions with "Break Away" for Decathlon wining two Grand Prix awards, with the work also earning accolades from D&AD and The One Show.

Sidney has a unique talent and wisdom for identifying the best approach for each creative. He leverages his previous experience as a creative at an advertising agency to elevate brand communication to carefully crafted, emotionally rich and visually impactful films. Sidney has an incredibly diverse reel, speaking to his adaptability and versatility. Sidney’s films traverse the full spectrum of genre and emotion; using sensitivity, relatability and emotional intelligence to make audiences laugh, cry, and think.

His hands-on approach allows him to explore every option and maximise each opportunity, ensuring that every project is executed to its fullest potential. His dedication to crafting emotionally engaging and visually stunning commercials has made him a sought-after talent in the industry.

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