Is it a dog? Is it a fish?....or perhaps a bit of both? Spike is in fact the new, slightly shy aquatic hero of the latest campaign for Current Account Switch Service that will be seen in fish tanks across all social platforms, TV and cinema.

Armoury Films collaborated with the lovely folks over at and House337 and the directing expertise of the ever so talented Henry Littlechild, to create Spike the rebellious goldfish, showing little to no enthusiasm at the prospect of learning some traits more typically associated with canines, much to the frustration of his over-exuberant owner.

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