In the spotlight

Pure Evil Finds His Angle With Samsung’s Galaxy Z Flip4

Armoury London’s creative team, headed by director William Williamson, were out to find the best angle for an ad for Samsung's Galaxy Z Flip4, a light (263 g / 9.28 oz) pocketable clamshell that enables photo-takers to position it at many different angles.

Epic Carpet Cleaning Ad is Choreographed MoCO Poetry

Setting up to create an ad for Vax Smartwash Pet-Design Carpet Cleaner, Director Rollo Hollins, Producer James McLaughlin, and DoP Tim Fok faced a challenging task.

Director Spotlight: Zandi Tisani

Armoury sat down with director Zandi Tisani to discuss her current influences and her strengths in reflecting on social complexities and capturing the zeitgeist while offering cool and considered entertainment.

Simon Levene Directs New MrQ Campaign: a Refreshingly Honest Approach to Online Betting!

Created by Fall Off The Wall and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously.

In the spotlight

Some stuff we’ve done. No biggie.

Pure Evil Finds His Angle With Samsung’s Galaxy Z Flip4

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Epic Carpet Cleaning Ad is Choreographed MoCO Poetry

Setting up to create an ad for Vax Smartwash Pet-Design Carpet Cleaner, Director Rollo Hollins, Producer James McLaughlin, and DoP Tim Fok faced a challenging task.

• Read more

Director Spotlight: Zandi Tisani

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Simon Levene Directs New MrQ Campaign: a Refreshingly Honest Approach to Online Betting!

Created by Fall Off The Wall and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously.

• Read more

Armoury are teaming up with Last Night A DJ Saved My Life to support Sierra Leone’s civil war generation in their creative education

Armoury will be collaborating with Last Night a DJ Saved My Life and taking a team of legendary music producers, filmmakers and street artists to Sierra Leone in April 2023 to provide equipment and education in the creative arts.

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Armoury Welcomes Italian Director Duo Bellone & Consonni

Marco Bellone & Giovanni Consonni bring cinematic sensitivity and poetic idiosyncrasy to Armoury’s commercial roster.

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Zen Turns Car Hiring into a Dream in First TV Campaign produced by Armoury

With visionary director Rollo Hollins steering the project and production expertly handled by Armoury, the Covert team were brought on board to provide the VFX to help the creative visions come alive. From a floating tesla to iridescent CGI clouds, the spot highlights how zen and dreamlike a car hiring process can be.

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Relax Darlings! Armoury Bring Back Aunt Helga for IONOS

Armoury, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon.

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Director Spotlight: Ben Perry

Director Ben Perry talks us through his latest projects for Cisco, Keeper’s Heart and more

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Armoury Welcomes James ‘JR’ Robinson as Head of New Business

I feel there is a strong pool of creativity being represented here from different walks of life and stages in their careers. Some already well established and others like Sidney, Rollo and Mr Yankey who are primed for being propelled to the next level.

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We Are Better Together, Thanks to Star Alliance

Armoury's new campaign for Star Alliance brings together the perfect hero's to celebrate 25 years of connecting people across the globe.

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Erin’s Baby Carrier Has A Story At Either End Of Its Delivery

Armoury's new work for DHL in collaboration with the BBC, directed by Rollo Hollins, captures the power of small businesses' universality and those that help them get there.