Created by Fall Off The Wall and produced by Armoury, the campaign introduces MrQ as a no-nonsense gaming brand that doesn’t take itself too seriously.

Armoury will be collaborating with Last Night a DJ Saved My Life and taking a team of legendary music producers, filmmakers and street artists to Sierra Leone in April 2023 to provide equipment and education in the creative arts.

Marco Bellone & Giovanni Consonni bring cinematic sensitivity and poetic idiosyncrasy to Armoury’s commercial roster.

With visionary director Rollo Hollins steering the project and production expertly handled by Armoury, the Covert team were brought on board to provide the VFX to help the creative visions come alive. From a floating tesla to iridescent CGI clouds, the spot highlights how zen and dreamlike a car hiring process can be.