In the spotlight

We Are Better Together, Thanks to Star Alliance

Armoury's new campaign for Star Alliance brings together the perfect hero's to celebrate 25 years of connecting people across the globe.

Erin’s Baby Carrier Has A Story At Either End Of Its Delivery

Armoury's new work for DHL in collaboration with the BBC, directed by Rollo Hollins, captures the power of small businesses' universality and those that help them get there.

The Cocktail Party: Martial Arts Mayhem with Director Jessica Sanders

Martial Arts Mayhem At A Mixer Serves Up An Enduring Etiquette Lesson

Five British Arrows Awards Nominations And Two Wins for Armoury

Strategic and creative production company Armoury received nominations in five British Arrows Awards Categories, winning two.

In the spotlight

Some stuff we’ve done. No biggie.

We Are Better Together, Thanks to Star Alliance

Armoury's new campaign for Star Alliance brings together the perfect hero's to celebrate 25 years of connecting people across the globe.

Erin’s Baby Carrier Has A Story At Either End Of Its Delivery

Armoury's new work for DHL in collaboration with the BBC, directed by Rollo Hollins, captures the power of small businesses' universality and those that help them get there.

The Cocktail Party: Martial Arts Mayhem with Director Jessica Sanders

Martial Arts Mayhem At A Mixer Serves Up An Enduring Etiquette Lesson

Five British Arrows Awards Nominations And Two Wins for Armoury

Strategic and creative production company Armoury received nominations in five British Arrows Awards Categories, winning two.

William Williamson Encapsulates the Backbreaking Labour of Vietnam’s Wet Market in ‘All for You’

At a key moment when worker’s conditions and rights are being brought into the spotlight, William Williamson’s short documentary All For You highlights the backbreaking struggle of everyday manual labourers in Hanoi, Vietnam’s immensely vast wet market.

• Read more

Armoury Welcomes Storyteller Sidney Van Wichelen

Sidney is a relentless talent and Matt (MD and executive producer of Armoury) knows it. Matt says “It’s an absolute pleasure to welcome such a multi-talented, amazingly creative, beautiful human being to the roster!"

• Read more

Armoury Director Ben Perry Helps Ireland Send its Well Wishes to a Master Distiller in Hilarious Keeper’s Heart Whiskey Spot

Armoury’s Ben Perry captures the personality of not only the people of Ireland but also the personality of the incredible landscapes, with beautiful direction and cinematography that shows the diversity of Ireland.

• Read more

Armoury Director Rollo Hollins Blurs the Lines of Storytelling for Powerful Film on Loss

Rollo Hollins’s work as a director straddles fiction and non-fiction. He applies stylised, almost documentary-like snippets of light, colour, sound – and silences. Silence is the real protagonist in his latest work with Armoury, Silence 1b, a gorgeously conceived piece of visual brutality.

• Read more

Armoury Director Ben Perry’s Spot for Department of Education’s ‘Get the Jump’ Gets Ahead of Career Anxiety

Ben’s direction captures the sense of dread and anxiety that can come with the daunting pressure of choosing a career, using images of social media accounts which surround the protagonist, while you hear various confused voices.

• Read more

Armoury’s Optimistic Film Looks at Male Social Workers’ Importance

• Read more

Surf into a Family Escape with New Park Dean Spot by Armoury Director William Williamson

The spot is beautifully observed, as it shows various families on holiday at Park Dean. Zip Lines, Swimming, Football and Surfing with a few quiet moments in between.. and the best bit of all, for a Parent... a happily worn out little one, sleeping after a day full of fun.

• Read more

Touching Film by Armoury Director Nico Beyer for Star Alliance Brings the World Back Together

Nico Beyer of Armoury London has directed the latest brand film for Star Alliance, ‘Connecting the World’, which is a look into reunion and reconnection after a period of separation, isolation, and limited contact with our loved ones.

• Read more

Lauraine Bhuglah Joins Armoury London as Partner and Senior Producer

Following a management buyout of Armoury London by managing director and executive producer Matt Hichens, multi-faceted producer Lauraine Bhuglah has joined as a partner and senior producer. Lauraine will be developing talent, streamlining internal creative and production processes and steering creative collaborations with partner companies.

• Read more

Tiny But Mighty Aunt Helga Fronts Hosting and Cloud Company IONOS’s First UK Campaign by Armoury

Web hosting and cloud provider IONOS, which is founded in Germany, is aiming to reinvigorate the concept of beloved brand characters with an inimitable new heroine: Aunt Helga. A model of Teutonic efficiency, the small but mighty character is introduced in the new ‘I own this’ campaign and is instantly memorable for her silver skyscraper hairstyle, jet-propelled heels, furiously fast fingers, and no-nonsense attitude.

• Read more

In the spotlight

6 June 2022

We Are Better Together, Thanks to Star Alliance

30 May 2022

Erin’s Baby Carrier Has A Story At Either End Of Its Delivery

30 May 2022

The Cocktail Party: Martial Arts Mayhem with Director Jessica Sanders

14 April 2022

Five British Arrows Awards Nominations And Two Wins for Armoury

14 April 2022

William Williamson Encapsulates the Backbreaking Labour of Vietnam’s Wet Market in ‘All for You’

1 April 2022

Armoury Welcomes Storyteller Sidney Van Wichelen