In the spotlight

Armoury Welcomes Italian Director Duo Bellone & Consonni

Marco Bellone & Giovanni Consonni bring cinematic sensitivity and poetic idiosyncrasy to Armoury’s commercial roster.

Relax Darlings! Armoury Bring Back Aunt Helga for IONOS

Armoury, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon.

Director Spotlight: Ben Perry

Director Ben Perry talks us through his latest projects for Cisco, Keeper’s Heart and more

Armoury Welcomes James ‘JR’ Robinson as Head of New Business

I feel there is a strong pool of creativity being represented here from different walks of life and stages in their careers. Some already well established and others like Sidney, Rollo and Mr Yankey who are primed for being propelled to the next level.

In the spotlight

Some stuff we’ve done. No biggie.

Armoury Welcomes Italian Director Duo Bellone & Consonni

Marco Bellone & Giovanni Consonni bring cinematic sensitivity and poetic idiosyncrasy to Armoury’s commercial roster.

• Read more

Relax Darlings! Armoury Bring Back Aunt Helga for IONOS

Armoury, NOMAD and 2050 London build on 2021’s launch campaign’s success by bringing back tiny but mighty brand icon.

• Read more

Director Spotlight: Ben Perry

Director Ben Perry talks us through his latest projects for Cisco, Keeper’s Heart and more

• Read more

Armoury Welcomes James ‘JR’ Robinson as Head of New Business

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We Are Better Together, Thanks to Star Alliance

Armoury's new campaign for Star Alliance brings together the perfect hero's to celebrate 25 years of connecting people across the globe.

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Erin’s Baby Carrier Has A Story At Either End Of Its Delivery

Armoury's new work for DHL in collaboration with the BBC, directed by Rollo Hollins, captures the power of small businesses' universality and those that help them get there.

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The Cocktail Party: Martial Arts Mayhem with Director Jessica Sanders

Martial Arts Mayhem At A Mixer Serves Up An Enduring Etiquette Lesson

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Five British Arrows Awards Nominations And Two Wins for Armoury

Strategic and creative production company Armoury received nominations in five British Arrows Awards Categories, winning two.

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William Williamson Encapsulates the Backbreaking Labour of Vietnam’s Wet Market in ‘All for You’

At a key moment when worker’s conditions and rights are being brought into the spotlight, William Williamson’s short documentary All For You highlights the backbreaking struggle of everyday manual labourers in Hanoi, Vietnam’s immensely vast wet market.

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Armoury Welcomes Storyteller Sidney Van Wichelen

Sidney is a relentless talent and Matt (MD and executive producer of Armoury) knows it. Matt says “It’s an absolute pleasure to welcome such a multi-talented, amazingly creative, beautiful human being to the roster!"

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Armoury Director Ben Perry Helps Ireland Send its Well Wishes to a Master Distiller in Hilarious Keeper’s Heart Whiskey Spot

Armoury’s Ben Perry captures the personality of not only the people of Ireland but also the personality of the incredible landscapes, with beautiful direction and cinematography that shows the diversity of Ireland.

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Armoury Director Rollo Hollins Blurs the Lines of Storytelling for Powerful Film on Loss

Rollo Hollins’s work as a director straddles fiction and non-fiction. He applies stylised, almost documentary-like snippets of light, colour, sound – and silences. Silence is the real protagonist in his latest work with Armoury, Silence 1b, a gorgeously conceived piece of visual brutality.

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Armoury Director Ben Perry’s Spot for Department of Education’s ‘Get the Jump’ Gets Ahead of Career Anxiety

Ben’s direction captures the sense of dread and anxiety that can come with the daunting pressure of choosing a career, using images of social media accounts which surround the protagonist, while you hear various confused voices.